Tech PR agency in London for SaaS, IT and AI companies.
Ballou has specialised in technology PR since 2002: SaaS, IT, AI and deeptech, B2B and B2C, with media relations across the UK and Europe.
Free, no commitment
Our clients, recently in
- TechCrunch
- Sifted
- BBC
- The Register
- Business Insider
Recommended by 30+ European VC funds
Recognised by PR Week and PRovoke in 2026
- 25+
- years of tech PR
- 800+
- scale-ups and funds supported
- 4
- offices in Europe
Tech communications, written for the people who cover tech
A tech company's problem is never a shortage of stories. It's that they're unintelligible to a generalist journalist. Ballou has been doing that translation for 25 years: turning an architecture, a model or an infrastructure layer into a story TechCrunch, The Register or the Financial Times actually want to run. Our clients include Cloudflare, Box, monday.com, Anaplan, ServiceNow, Mozilla, ABBYY, Semrush and Trimble.
We understand your technology before we pitch it
Our consultants don't ask the journalist to do the work. They do it first: understand the component, identify what is genuinely new, and find the angle that makes it graspable.
Trade press and business media
Two audiences, two registers. The trade press wants the detail; the business press wants the impact. We carry both without diluting your message.
References that land with CIOs
Cloudflare, Box, monday.com, Anaplan, ServiceNow, Mozilla, ABBYY, Semrush, Trimble, CloudBees. When Ballou calls a desk about a tech story, editors know the story holds up.
Real results, not promises
top tier articles in one day
“The Ballou team quickly grasped our needs in the French market. In a single day of media meetings, we landed 7 placements in leading titles.”
Rebecca RicoyMarketing Director LATAM & EMEA, DuolingoFrom emerging brand to industry reference
“Ballou helped raise Speedinvest's profile when we were still an emerging brand in European venture capital.”
Oliver HolleManaging Partner, SpeedinvestYour message in front of the audiences that matter
A selection of articles secured by the Ballou teams over the last 24 months. Not Google News filler, articles read by your customers, investors and talent.
You're in the right place if…
Ballou supports companies that make communications a strategic lever for their growth.
You are a tech company between Series A and IPO, or an established business in transformation.
You see communications as a performance driver, not a checkbox.
You are approaching a key phase, raise, IPO, M&A, European expansion, major product launch.
You want a long-term partner with European reach, not a one-off agency.
35 consultants, 4 offices, one team
London, Paris, Berlin, Barcelona. Integrated specialists who master local media, cultural codes and editorial rhythm in each market. No outsourcing, no scattered freelancers.
Do you handle AI PR?
Yes. AI is one of our areas of expertise, alongside SaaS and IT, fintech, climate tech, health tech, HR tech, mobility, proptech and Web3.
Do you understand complex technical subjects?
It's been our specialism for 25 years: from cloud infrastructure (Cloudflare, OpenNebula) to AI and quantum computing (ABBYY, Multiverse Computing) and enterprise SaaS (monday.com, Anaplan, ServiceNow).
Which media do you target for a tech story?
The trade press (TechCrunch, The Register, Computerworld) and business media (the Financial Times, Business Insider, Handelsblatt, Les Échos), depending on whether you're speaking to your peers or your buyers.
Do you work with B2B SaaS companies?
They're the core of our portfolio: Box, monday.com, Anaplan, ServiceNow, Dashlane, Semrush, Trimble, Staffbase, CloudBees.
What if our product doesn't have a category yet?
That's routine in deeptech. Creating the category is part of the job, as we did for Multiverse Computing (quantum computing), covered in TechCrunch and El Mundo.
How do we start?
The PR maturity test benchmarks you in two minutes. Or talk to an expert directly (reply within 24 working hours).
Tell us about your project
What happens next
- 1You tell us what you are working on. It takes a minute.
- 2A Ballou expert replies within 24 business hours.
- 330 minutes together to find your levers, no commitment.
Write to us
infouk@balloupr.com
A Ballou expert replies within 24 business hours. Free, no commitment.
Step 1 of 4
Your data stays confidential, under GDPR.