Startup PR agency for launches and funding news in the UK.
Public relations for startups and scale-ups: product launches, funding announcements and founder profiles, run from our London office.
Free, no commitment
Our clients, recently in
- TechCrunch
- Sifted
- BBC
- The Register
- Business Insider
Recommended by 30+ European VC funds
Recognised by PR Week and PRovoke in 2026
- 25+
- years of tech PR
- 800+
- scale-ups and funds supported
- 4
- offices in Europe
What startup launch PR involves
A badly announced funding round is a round nobody notices, and a signal wasted on your future customers, hires and investors. Ballou has been orchestrating startup announcements for 25 years: Series A, product launches, scale-up moments. We work with the startups themselves and with the funds that back them: Speedinvest, Molten Ventures, Nina Capital, 2150, Cathay Innovation.
The funding announcement, end to end
Embargo, exclusive, angle, timing, spokesperson, hard questions. A round is announced like an operation, not like a release sent the night before.
Both sides of the table
We work with startups and with funds. Speedinvest, Molten Ventures, Nina Capital, 2150 and Cathay Innovation trust us, so we know what an investor wants to read about you.
Seed to IPO
Our clients run from Series A to listed companies. The narrative that serves you today has to hold up in three years. We build it to last.
Real results, not promises
top tier articles in one day
“The Ballou team quickly grasped our needs in the French market. In a single day of media meetings, we landed 7 placements in leading titles.”
Rebecca RicoyMarketing Director LATAM & EMEA, DuolingoFrom emerging brand to industry reference
“Ballou helped raise Speedinvest's profile when we were still an emerging brand in European venture capital.”
Oliver HolleManaging Partner, SpeedinvestYour message in front of the audiences that matter
A selection of articles secured by the Ballou teams over the last 24 months. Not Google News filler, articles read by your customers, investors and talent.
You're in the right place if…
Ballou supports companies that make communications a strategic lever for their growth.
You are a tech company between Series A and IPO, or an established business in transformation.
You see communications as a performance driver, not a checkbox.
You are approaching a key phase, raise, IPO, M&A, European expansion, major product launch.
You want a long-term partner with European reach, not a one-off agency.
35 consultants, 4 offices, one team
London, Paris, Berlin, Barcelona. Integrated specialists who master local media, cultural codes and editorial rhythm in each market. No outsourcing, no scattered freelancers.
How do you run PR for a startup launch?
We agree the angle, the spokespeople and the target media before the launch, prepare the difficult questions, then pitch the story to UK tech and business press so it lands on the day you announce.
At what stage should we start PR?
Ballou mainly works with companies between Series A and IPO, plus established companies in transformation. If you're approaching a key moment (a round, a major launch, European expansion), it's the right time.
Do you work with venture funds?
Yes. Speedinvest, Molten Ventures, Nina Capital, 2150 and Cathay Innovation are clients. 2150 announced its €210M fund in TechCrunch.
Which media for a funding announcement?
In the UK: TechCrunch, Sifted, Business Insider. Across Europe: Handelsblatt, Les Échos, El Mundo. The choice depends on your sector and the signal you want to send.
What if the round isn't signed yet?
That's the best moment to prepare. Angle, spokesperson, target media, embargo: it all gets set in advance so the announcement goes out at the right moment, not in a scramble.
How do we know if we're ready?
Take the PR maturity test: two minutes, five questions, and a score that benchmarks you against comparable startups.
Tell us about your project
What happens next
- 1You tell us what you are working on. It takes a minute.
- 2A Ballou expert replies within 24 business hours.
- 330 minutes together to find your levers, no commitment.
Write to us
infouk@balloupr.com
A Ballou expert replies within 24 business hours. Free, no commitment.
Step 1 of 4
Your data stays confidential, under GDPR.